A personal notebook · Ed Groenendaal

Thinking things
through.

I’m Ed. This is where I collect notes on technology, practical experiments, and the systems that shape everyday life.

AI, insurance and Salesforce are recurring interests. So are the questions closer to home: how decisions are made, how things connect, and what happens when a plan meets the real world.

A place to share what I’m learning.

AI in practice

Where AI helps with everyday work, where it falls short, and how to keep human judgement in the loop.

Insurance systems

The connections between policies, data, claims and the people who rely on them.

Making Salesforce useful

Architecture, integrations and the small decisions that make a complicated platform easier to work with.

Systems in everyday life

Local infrastructure, shared spaces and the effects of decisions that look quite different from the ground.

About this space

Hello, I’m Ed.

My Reflection is my personal space for following a question, testing an idea, and writing down what I find. Some pieces are technical; others start with something I’ve noticed in everyday life.

Where a piece draws on research, I link to the sources alongside my own observations and interpretation.

If something here interests you, you can reach me at hello@myreflection.org.